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16 May: UBER App

Most of us involve with the ‘media’ have recently read about the noise made by taxi drivers all over the world following the release of the Uber app. When you read stuff like “a battle of consumer choice and convenience versus traditional workers’ rights” you can’t help but allow all of your latent marketing instincts try to have an opinion and then come out on the side of the creative brain that developed the ‘big idea’.