Creating desire in ELeather’s Collections meant translating the value from its hydro-entanglement technology into an irresistible and unique material created from leather waste otherwise destined for land fill.

Brief

Create new brand identity and architecture to help grow £100m revenue from consumer goods brands

Insight

Waste leather is ‘reincarnated’ through a unique hydro-entanglement process that makes it lighter, stronger and more consistent

Idea

Leather has evolved

Scope

Proposition development
Branding
Brand architecture
Print collateral
Website design

Result

BRITISH AIRWAYS AND VIRGIN ATLANTIC HAVE BEEN DRAWN TO THE NEW BRAND MESSAGE