There is no need to restrict the application of a branding solution to products or services only.

Brief

Launch our continuous bioprocessing capability, bearing in mind that we still need to sell to batch manufacturing customers

Insight

Most manufacturers believed that moving to continuous manufacturing would be costly and complicated

Idea

Creating a ‘Continuous Ready’ brand identity for product branding helped manufacturers understand that they could move from batch to semi-continuous on their key processes, before committing to a fully-continuous state

Scope

Proposition development
Branding
Trade stand design and build management
Visitor marketing campaign
Key event content (symposia)
Event social media

Result

The competition visited the stand to congratulate Pall’s marketing team on their launch