We found that kids shampoo is a notoriously difficult category to navigate. Why? Because it usually slots in between babies and young adults.

Brief

Re-position the brand to enable Vosene sit across the medicated and more lucrative main shampoo isles helping busy parents to more easily identify the perfect products for their little ones come bath time.

Insight

Vosene was a respected heritage brand known for combating head lice – not as an everyday kids shampoo

Idea

Created for little ones, trusted by mums

Scope

Brandprint
Launch strategy
Range development
Packaging and illustration

Result

Brand now re-listed in Waitrose and Sainsburys