Idealogy today announced that Sean Atkins has been appointed Content Director, as it expands its reach with a new Bath office.

Sean, previously Digital and Creative Director for Future plc’s in-house content agency, brings a wealth of editorial, digital and tech experience to Idealogy as it continues its successful transformation into a world-leading brand storyteller.

In the newly created role, Sean will oversee day-to-day editorial and digital operations, lead new content-development initiatives and create engaging content strategies for clients existing and new.

James Surridge, GM and Strategy Director, said: “We are delighted to welcome Sean as Content Director at Idealogy. Sean brings an entirely different creative skill set and has a depth of editorial experience and expertise, across all channels, that fits perfectly with our global client-base. Sean will play a key role in driving us forward.”

Sean began his career in magazines before moving agency-side to work with clients including Sky, Odeon, National Trust, Sony, Tesco, O2 and Canon.

Sean said: “It’s a fantastically exciting time to join Idealogy as it expands its operation to Bath. They really are one of the UK’s most intelligent, creative and versatile agency teams and I can’t wait to start working with them to create even more innovative, engaging and creative content for brands.”