Clock with change written on it
By changing nothing, nothing changes…

There are many clichés around change; ‘a change is as good as a rest’, ‘the more things change, the more they stay the same’ and ‘ring the changes’ to name but a few. Out of all of these, the most prominent (and in our case the most truthful) is that by changing nothing, nothing changes.

You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time
— Jeroen De Flander
Idealogy team first film montage
The first film I ever saw…

The giant popcorn box, the slightly rough red flip down seats, the dodgy advert for the Italian restaurant round the corner and because ‘we all adore a Kia-Ora’ – cinema trips as a kid were exciting …

Art is the only serious thing in the world. And the artist is the only person who is never serious.
— Oscar Wilde
Uber app on phones

Most of us involve with the ‘media’ have recently read about the noise made by taxi drivers all over the world following the release of the Uber app. When you read stuff like “a battle of consumer choice and convenience versus traditional workers’ rights” you can’t help but allow all of your latent marketing instincts try to have an opinion and then come out on the side of the creative brain that developed the ‘big idea’.