Account Based Marketing is the new way to build Key Account portfolios – but if you’re looking for a quick fix we’ve got some bad news. There are no shortcuts!
With all the ominous talk of ad blockers and the growing ways for users to dilute the torrent of emails flooding through each day, you could be generating quality content for nothing – if your audience doesn’t open the door.
So how do you get your email marketing under your audiences’ noses?
You’ve probably received at least one. An email arrives in your inbox telling you everything your website is doing wrong from a search engine’s perspective. It tells you Google have released a new algorithm (called Pigeon or Panda), you’re not using alt tags and keywords or your meta tags are not optimized.
Small enough to trick you into thinking they’re not important. Important enough to bring you face-to-face with your own limitations!..
Most of us involve with the ‘media’ have recently read about the noise made by taxi drivers all over the world following the release of the Uber app. When you read stuff like “a battle of consumer choice and convenience versus traditional workers’ rights” you can’t help but allow all of your latent marketing instincts try to have an opinion and then come out on the side of the creative brain that developed the ‘big idea’.