Kenwood is the leader in food preparation technology and appliances. This highly competitive sector has become a battleground space and Kenwood wanted a brand position that would put clear daylight between them and their rivals.
Brief
With very short lead times (and limited budgets), create a series of films to re-engage and re-enthuse internal audiences with the Kenwood brand and product offer
The Ology
Inspiration is the key ingredient that helps feed our imagination
The Idea
More emotion
The Scope
Film and animation
Script development and storyboarding
3D CGI and motion graphics
Production management
Result
No. 1
Food preparation brand in Europe (by SKU)