TouchPoints Analysis™
Identify the strengths and weaknesses across your entire customer experience.
TouchPoints Analysis interrogates your entire customer experience, providing the strengths, the weaknesses and the insights, so that you only invest in the components that make your brand more productive and more believable.
OVERBURY
Achieving ‘perfection’ in this market and project environment required detailed data capture and analysis.
Results:
At least one referral has resulted from every major project since the roll out of new customer experience guidelines.
PRINCESS
Present a fully premium experience for prospective Princess owners in an environment that doesn’t adapt easily to luxury.
Results:
Refined signature features
Clearer Princess DNA in the overall product aesthetic
Communications designed to appeal to a more discerning and scrutinising owner