“There’s no substitute for a 100% technical narrative in customer or prospect engagement!”
Brief
Engage with personas in the pharmaceutical industry
The Ology
Pharma people are some of the cleverest people on the planet, in an industry ruled by huge R&D investment and red tape
The Idea
The best people want the best content
The Scope
Industry research
Campaign concept
Email marketing
Editorial content
Content hub
Result
23%
Increase in brand engagement over a 12 month period