We found that kids shampoo is a notoriously difficult category to navigate. Why? Because it usually slots in between babies and young adults.
Brief
Re-position the brand to enable Vosene to sit across the medicated and more lucrative main shampoo aisles, helping busy parents to more easily identify the perfect products for their little ones come bath time.
The Ology
Vosene was a respected heritage brand known for combating head lice – not as an everyday kids shampoo
The Idea
Created for little ones, trusted by mums
The Scope
Brandprint
Launch strategy
Range development
Packaging and illustration
Result
Brand now re-listed in Waitrose and Sainsburys