We found that kids shampoo is a notoriously difficult category to navigate. Why? Because it usually slots in between babies and young adults.

 
vosene-image-1.png
 

Brief

Re-position the brand to enable Vosene to sit across the medicated and more lucrative main shampoo aisles, helping busy parents to more easily identify the perfect products for their little ones come bath time.

 
vosene-image-2.jpg
 

The Ology

Vosene was a respected heritage brand known for combating head lice – not as an everyday kids shampoo

The Idea

Created for little ones, trusted by mums

The Scope

Brandprint
Launch strategy
Range development
Packaging and illustration

 
vosene-image-3.jpg
vosene-image-4.jpg
vosene-image-5.jpg

Result

Brand now re-listed in Waitrose and Sainsburys