OS is synonymous with orienteering, bobble hats and mountains, but hopes a transformation that includes a new brand purpose and switch from a focus on products to customers will help improve brand equity and grow the business.
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After six months, four websites, 50+ interviews, numerous workshops, two films and the small matter of a completely new set of brand fundamentals and toolkits later – today we took the wraps off a OS new brand and culture project.
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We’ve just completed a brand architecture refresh and website redesign & build for the Willy Wonkas of smoke flavouring, Besmoke.
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In a new series of blog regulars, each month one of the Idealogy team will share something that has either inspired them, lit a fire under their imagination or just made them want something really badly!
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We’re thrilled to have helped develop the new OS Urban Map series launching today with Walk London.
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