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"Half the money I spend on advertising, I mean martech, ahem is wasted. The trouble is I don't know which half."

"Half the money I spend on advertising, I mean martech, ahem is wasted. The trouble is I don't know which half."

Idealogy’s iDX is a challenging new process using AI at the front-end to predict customer behaviour and value…

Advertising, Marketing, Innovation, Technology, Martech, Ideas, OlogiesAdam Hunkin4 January 2019